PatientBond Acquires c2b Horizons, Forming First Patient Engagement Technology Company with Embedded Consumer Psychographic Profiling

PatientBond, powered by c2b, delivers configurable and targeted engagement solutions to healthcare providers and payers.

ELMHURST, Illinois and CINCINNATI, Ohio – April 10, 2015 – PatientBond, LLC, an innovative provider of patient and member engagement solutions, has acquired c2b Horizons, LLC, a leader in statistically based consumer profiling techniques for healthcare payers and providers.

By integrating the c2b proprietary psychographic profiling capabilities into PatientBond’s agile communications workflow technology, PatientBond, powered by c2b, now delivers unmatched patient and member engagement solutions incorporating individual preferences and customized content.

“In a market where providers and payers must improve their ability to meaningfully engage with patients and members, PatientBond, powered by c2b, demonstrates impact and drives response. By incorporating c2b’s proprietary consumer classifier with PatientBond’s agile technology, our customers can achieve higher response rates for their consumer outreach efforts,” said Jon Phillips, Chairman of PatientBond.

“We are very excited about working with PatientBond to improve healthcare provider and payer consumer engagement initiatives. PatientBond’s agile communications workflow tools provide a perfect vehicle for delivery of the customized content that c2b creates,” said Casey Albertson, Chief Operating Officer of c2b solutions.

Casey Albertson and Brent Walker of c2b solutions are joining the PatientBond management team in the roles of President and Chief Operating Officer and SVP Marketing and Analytics, respectively. PatientBond, powered by c2b, will exhibit at the annual HIMSS trade show, April 12-16, in the HX360 Innovation Pavilion in booth S-83.

About PatientBond
Founded in 2011, PatientBond provides next generation patient and member engagement solutions. PatientBond’s highly configurable communications engine supports rapid deployment for a diverse set of engagement use cases. The PatientBond communications workflows allow protocols to be developed and deployed in a very short period of time to address specific engagement needs including appointment reminders, patient payment reminders, medication adherence, wellness education and more. PatientBond is a portfolio company of HGP Capital. Information about PatientBond is available at

About c2b solutions
Based in Cincinnati, c2b solutions was founded by former P&G executives to help organizations enhance their healthcare strategies and initiatives through proprietary consumer insights and proven marketing methods. c2b’s proprietary psychographic profiling tools, validated over multiple studies, allow for classification of members and patients into behavior groups which provide a high level of predictability of individual motivations, communication preferences and actions. c2b Horizons was one of the companies in the c2b portfolio, focused on the application of psychographic insights on high priority issues facing hospitals. c2b solutions will continue to grow its business with the founders and current management team in place. For more information, visit the c2b solutions website at